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СОГАЗ

direct.sogaz.ru

Заказчик

«Согаз» — крупная российская страховая компания, лидер одноимённой страховой группы.

  • 25 млрд руб уставной капитал
  • 2 место в России по совокупному размеру получаемых страховых премий
  • Газпром — материнская компания

Задача

Создание e-commerce площадок по продаже страховых продуктов.

Дизайн

Перед нами стояла задача разработать с нуля интерфейс страховых калькуляторов и сделать их простыми и доступными для пользователей.

Калькуляторы

Мы провели большую работу по созданию удобных шагов и форм, без перегрузки страниц. Были разработаны пять калькуляторов: ОСАГО, КАСКО, ВЗР, НС, Имущество.

 

Расчет стоимости состоит из нескольких шагов и производится на одной странице.

 

Можно сохранить данные расчета и вернуться к нему позднее.

 

Инфоблок с подсказкой не оставит у пользователя лишних вопросов.

Главная страница

Знакомит пользователя с основными услугами компании и даёт возможность быстрого перехода в конкретный раздел.

Личный кабинет

Мы переосмыслили логику личного кабинета, избавились от попапов и упростили внешний вид.

Адаптивный дизайн

Сайт адаптирован под различные виды устройств.

Полисы

Мы создали страницы, на которых можно узнать всё необходимое об услугах компании и сразу перейти к их расчёту.

Акции

Была разработана схема преобразования сетки страницы, которая зависит от количества размещенных акций.

 

Здесь можно посмотреть как действующие акции, так и архив прошедших акций.

Страница 404

 

Результат

Мы с нуля создали B2B и B2C e-commerce площадки, которые являются ключевым инструментом бизнеса для продажи страховых продуктов Согаза.
Доступный и удобный сервис
Техническая реализация калькуляторов для разных сценариев
Адаптивный дизайн

Участвовали

Арт-директор
Михаил Чирва
Творческий директор
Сергей Мелихов
Управление
Елена Скачкова Анна Базаева
Дизайн
Надежда Кандела
Фронтенд
Анастасия Симонова Анастасия Кулагина
Бекенд
Динар Мухаметшин Артем Большов
Предыдущий кейс
Следующий кейс