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Заказчик

«Royal Canin» — производитель повседневных и диетологических кормов для кошек и собак.

  • 45 лет разработки и производства корма для домашних животных высочайшего качества
  • 200+ наименований кормов для собак и кошек
  • 12 производственных комплексов по всему миру

Задача

Создание нового дизайна и SEO-продвижение.

Дизайн

Новый дизайн создавался как современный и универсальный, который легко вписывается под стиль сайтов партнёров Royal Canin.

Главная страница

Дизайн главной страницы строится на нейтральных черно-белых тонах и на основном цвете компании.

Корма

Структура страницы о кормах для определенных животных проработана с учётом всех основных критериев, по которым покупатели подбирают корм для своих питомцев.

Shop-in-shop

Наша компания создала дизайн для карточек и разделов каталога по программе shop-in-shop для партнёров, которые продают продукцию Royal Canin.

Каталог

Структура страницы о кормах для определенных животных проработана с учётом всех основных критериев, по которым покупатели подбирают корм для своих питомцев.

Карточка товара

На этой странице мы систематизировали полное описание товара на несколько разделов.

Презентации

Под каждый вид корма мы разработали отдельные презентации в новом дизайне.

Анимация

Для каждой презентации кормов для кошек мы создали небольшой ролик с анимацией вращения упаковки и показом основной информации.

Иконографика

Графические элементы, в частности иконки, помогают пользователям быстрее вопринимать и запоминать полученную информацию.

Результат

Мы создали универсальные продукты дизайна для подачи и рекламы продукции Royal Canin на сайтах партнёров.
Дизайн создан по программе shop-in-shop для партнёров заказчика
Работа с одним из крупнейших мировых производителей в своей области
Структура страниц обеспечивает максимально качественный подбор продукции

Участвовали

Арт-директор
Михаил Чирва
Управление
Ксения Иншакова Анна Базаева
Дизайн
Александр Кирьянов Надежда Кандела Алёна Филюхина Андрей Насонов Элина Царевская
Фронтенд
Анастасия Кулагина
Предыдущий кейс
Следующий кейс