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Сценарий 1:
Оформление заказа с доставкой. " ["sectionsAreFetched":protected]=> bool(false) ["fieldsSelectedForSave":protected]=> array(0) { } ["eventErrors":protected]=> array(0) { } ["fieldsAreFetched":protected]=> bool(true) ["id"]=> string(3) "178" ["fields"]=> array(49) { ["ID"]=> string(3) "178" ["TIMESTAMP_X"]=> string(19) "22.10.2018 17:53:22" ["TIMESTAMP_X_UNIX"]=> string(10) "1540220002" ["MODIFIED_BY"]=> string(1) "1" ["DATE_CREATE"]=> string(19) "17.08.2018 15:05:16" ["DATE_CREATE_UNIX"]=> string(10) "1534507516" ["CREATED_BY"]=> string(1) "1" ["IBLOCK_ID"]=> string(1) "4" ["IBLOCK_SECTION_ID"]=> NULL ["ACTIVE"]=> string(1) "Y" ["ACTIVE_FROM"]=> NULL ["ACTIVE_TO"]=> NULL ["SORT"]=> string(2) "12" ["NAME"]=> string(52) "НЛМК_Юзабилити-тестирование" ["PREVIEW_PICTURE"]=> NULL ["PREVIEW_TEXT"]=> string(0) "" ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["DETAIL_PICTURE"]=> NULL ["DETAIL_TEXT"]=> string(0) "" ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["SEARCHABLE_CONTENT"]=> string(56) "НЛМК_Юзабилити-тестирование " ["IN_SECTIONS"]=> string(1) "N" ["SHOW_COUNTER"]=> NULL ["SHOW_COUNTER_START"]=> NULL ["CODE"]=> string(0) "" ["TAGS"]=> string(0) "" ["XML_ID"]=> string(3) "178" ["EXTERNAL_ID"]=> string(3) "178" ["TMP_ID"]=> string(1) "0" ["CREATED_USER_NAME"]=> string(9) "(admin) " ["DETAIL_PAGE_URL"]=> string(43) "#SITE_DIR#/cases/detail.php?ID=#ELEMENT_ID#" ["LIST_PAGE_URL"]=> string(41) "#SITE_DIR#/cases/index.php?ID=#IBLOCK_ID#" ["CREATED_DATE"]=> string(10) "2018.08.17" ["PROPERTY_NAME_RU_VALUE"]=> string(43) "Юзабилити-тестирование" ["PROPERTY_NAME_RU_VALUE_ID"]=> string(6) "178:13" ["PROPERTY_NAME_EN_VALUE"]=> string(17) "Usability testing" ["PROPERTY_NAME_EN_VALUE_ID"]=> string(6) "178:14" ["PROPERTY_DESCRIPTION_RU_VALUE"]=> array(2) { ["TEXT"]=> string(223) "Были специально разработаны кликабельные прототипы по 4 сценариям.

Сценарий 1:
Оформление заказа с доставкой. " ["TYPE"]=> string(4) "HTML" } ["PROPERTY_DESCRIPTION_RU_VALUE_ID"]=> string(6) "178:15" ["PROPERTY_DESCRIPTION_EN_VALUE"]=> array(2) { ["TEXT"]=> string(141) "Clickable prototypes were specifically developed in accordance with 4 scenarios.

Scenario 1:
Order placement with delivery. " ["TYPE"]=> string(4) "HTML" } ["PROPERTY_DESCRIPTION_EN_VALUE_ID"]=> string(6) "178:16" ["PROPERTY_MEDIA_VALUE"]=> array(1) { [0]=> string(3) "163" } ["LANG_DIR"]=> string(1) "/" ["IBLOCK_TYPE_ID"]=> string(5) "cases" ["IBLOCK_CODE"]=> string(10) "case_block" ["IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "s1" ["PROPERTY_MEDIA_DESCRIPTION"]=> array(1) { [0]=> string(0) "" } ["PROPERTY_MEDIA_PROPERTY_VALUE_ID"]=> array(1) { [0]=> string(2) "36" } } ["appends":protected]=> array(0) { } ["related"]=> array(1) { ["media"]=> object(Illuminate\Support\Collection)#169 (1) { ["items":protected]=> array(1) { [163]=> object(App\Models\Content\Media)#170 (12) { ["picture":"App\Models\Content\Media":private]=> string(55) "/upload/iblock/4af/4afc6f5a6a0644a5af38dd5997458ccf.jpg" ["video":"App\Models\Content\Media":private]=> NULL ["sectionsAreFetched":protected]=> bool(false) ["fieldsSelectedForSave":protected]=> array(0) { } ["eventErrors":protected]=> array(0) { } ["fieldsAreFetched":protected]=> bool(true) ["id"]=> string(3) "163" ["fields"]=> array(40) { ["ID"]=> string(3) "163" ["TIMESTAMP_X"]=> string(19) "17.08.2018 14:43:26" ["TIMESTAMP_X_UNIX"]=> string(10) "1534506206" ["MODIFIED_BY"]=> string(1) "1" ["DATE_CREATE"]=> string(19) "17.08.2018 14:43:26" ["DATE_CREATE_UNIX"]=> string(10) "1534506206" ["CREATED_BY"]=> string(1) "1" ["IBLOCK_ID"]=> string(1) "5" ["IBLOCK_SECTION_ID"]=> NULL ["ACTIVE"]=> string(1) "Y" ["ACTIVE_FROM"]=> NULL ["ACTIVE_TO"]=> NULL ["SORT"]=> string(3) "500" ["NAME"]=> string(13) "nlmk_pages_12" ["PREVIEW_PICTURE"]=> string(3) "205" ["PREVIEW_TEXT"]=> string(0) "" ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["DETAIL_PICTURE"]=> string(3) "206" ["DETAIL_TEXT"]=> string(0) "" ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["SEARCHABLE_CONTENT"]=> string(17) "NLMK_PAGES_12 " ["IN_SECTIONS"]=> string(1) "N" ["SHOW_COUNTER"]=> NULL ["SHOW_COUNTER_START"]=> NULL ["CODE"]=> string(0) "" ["TAGS"]=> string(0) "" ["XML_ID"]=> string(3) "163" ["EXTERNAL_ID"]=> string(3) "163" ["TMP_ID"]=> string(1) "0" ["CREATED_USER_NAME"]=> string(9) "(admin) " ["DETAIL_PAGE_URL"]=> string(45) "#SITE_DIR#/content/detail.php?ID=#ELEMENT_ID#" ["LIST_PAGE_URL"]=> string(43) "#SITE_DIR#/content/index.php?ID=#IBLOCK_ID#" ["CREATED_DATE"]=> string(10) "2018.08.17" ["PROPERTY_VIDEO_VALUE"]=> NULL ["PROPERTY_VIDEO_VALUE_ID"]=> NULL ["LANG_DIR"]=> string(1) "/" ["IBLOCK_TYPE_ID"]=> string(7) "content" ["IBLOCK_CODE"]=> string(5) "media" ["IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "s1" } ["appends":protected]=> array(0) { } ["related"]=> array(0) { } ["hidden":protected]=> array(0) { } ["visible":protected]=> array(0) { } } } } } ["hidden":protected]=> array(0) { } ["visible":protected]=> array(0) { } } [741]=> object(App\Models\Cases\CaseBlock)#171 (12) { ["name":"App\Models\Cases\CaseBlock":private]=> string(2) " " ["description":"App\Models\Cases\CaseBlock":private]=> string(86) "Сценарий 2:
Оформление заказа с самовывозом." ["sectionsAreFetched":protected]=> bool(false) ["fieldsSelectedForSave":protected]=> array(0) { } ["eventErrors":protected]=> array(0) { } ["fieldsAreFetched":protected]=> bool(true) ["id"]=> string(3) "741" ["fields"]=> array(49) { ["ID"]=> string(3) "741" ["TIMESTAMP_X"]=> string(19) "22.10.2018 17:53:48" ["TIMESTAMP_X_UNIX"]=> string(10) "1540220028" ["MODIFIED_BY"]=> string(1) "1" ["DATE_CREATE"]=> string(19) "24.08.2018 13:21:12" ["DATE_CREATE_UNIX"]=> string(10) "1535106072" ["CREATED_BY"]=> string(1) "1" ["IBLOCK_ID"]=> string(1) "4" ["IBLOCK_SECTION_ID"]=> NULL ["ACTIVE"]=> string(1) "Y" ["ACTIVE_FROM"]=> NULL ["ACTIVE_TO"]=> NULL ["SORT"]=> string(2) "13" ["NAME"]=> string(54) "НЛМК_Юзабилити-тестирование_2" ["PREVIEW_PICTURE"]=> NULL ["PREVIEW_TEXT"]=> string(0) "" ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["DETAIL_PICTURE"]=> NULL ["DETAIL_TEXT"]=> string(0) "" ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["SEARCHABLE_CONTENT"]=> string(58) "НЛМК_Юзабилити-тестирование_2 " ["IN_SECTIONS"]=> string(1) "N" ["SHOW_COUNTER"]=> NULL ["SHOW_COUNTER_START"]=> NULL ["CODE"]=> string(0) "" ["TAGS"]=> string(0) "" ["XML_ID"]=> string(3) "741" ["EXTERNAL_ID"]=> string(3) "741" ["TMP_ID"]=> string(1) "0" ["CREATED_USER_NAME"]=> string(9) "(admin) " ["DETAIL_PAGE_URL"]=> string(43) "#SITE_DIR#/cases/detail.php?ID=#ELEMENT_ID#" ["LIST_PAGE_URL"]=> string(41) "#SITE_DIR#/cases/index.php?ID=#IBLOCK_ID#" ["CREATED_DATE"]=> string(10) "2018.08.24" ["PROPERTY_NAME_RU_VALUE"]=> string(2) " " ["PROPERTY_NAME_RU_VALUE_ID"]=> string(6) "741:13" ["PROPERTY_NAME_EN_VALUE"]=> string(2) " " ["PROPERTY_NAME_EN_VALUE_ID"]=> string(6) "741:14" ["PROPERTY_DESCRIPTION_RU_VALUE"]=> array(2) { ["TEXT"]=> string(86) "Сценарий 2:
Оформление заказа с самовывозом." ["TYPE"]=> string(4) "HTML" } ["PROPERTY_DESCRIPTION_RU_VALUE_ID"]=> string(6) "741:15" ["PROPERTY_DESCRIPTION_EN_VALUE"]=> array(2) { ["TEXT"]=> string(47) "Scenario 2:
Order placement with pickup. " ["TYPE"]=> string(4) "HTML" } ["PROPERTY_DESCRIPTION_EN_VALUE_ID"]=> string(6) "741:16" ["PROPERTY_MEDIA_VALUE"]=> array(1) { [0]=> string(3) "164" } ["LANG_DIR"]=> string(1) "/" ["IBLOCK_TYPE_ID"]=> string(5) "cases" ["IBLOCK_CODE"]=> string(10) "case_block" ["IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "s1" ["PROPERTY_MEDIA_DESCRIPTION"]=> array(1) { [0]=> string(0) "" } ["PROPERTY_MEDIA_PROPERTY_VALUE_ID"]=> array(1) { [0]=> string(3) "324" } } ["appends":protected]=> array(0) { } ["related"]=> array(1) { ["media"]=> object(Illuminate\Support\Collection)#172 (1) { ["items":protected]=> array(1) { [164]=> object(App\Models\Content\Media)#173 (12) { ["picture":"App\Models\Content\Media":private]=> string(55) "/upload/iblock/1ef/1ef6345004b1913fe1438b7afa395611.jpg" ["video":"App\Models\Content\Media":private]=> NULL ["sectionsAreFetched":protected]=> bool(false) ["fieldsSelectedForSave":protected]=> array(0) { } ["eventErrors":protected]=> array(0) { } ["fieldsAreFetched":protected]=> bool(true) ["id"]=> string(3) "164" ["fields"]=> array(40) { ["ID"]=> string(3) "164" ["TIMESTAMP_X"]=> string(19) "17.08.2018 14:43:40" ["TIMESTAMP_X_UNIX"]=> string(10) "1534506220" ["MODIFIED_BY"]=> string(1) "1" ["DATE_CREATE"]=> string(19) "17.08.2018 14:43:40" ["DATE_CREATE_UNIX"]=> string(10) "1534506220" ["CREATED_BY"]=> string(1) "1" ["IBLOCK_ID"]=> string(1) "5" ["IBLOCK_SECTION_ID"]=> NULL ["ACTIVE"]=> string(1) "Y" ["ACTIVE_FROM"]=> NULL ["ACTIVE_TO"]=> NULL ["SORT"]=> string(3) "500" ["NAME"]=> string(13) "nlmk_pages_13" ["PREVIEW_PICTURE"]=> string(3) "207" ["PREVIEW_TEXT"]=> string(0) "" ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["DETAIL_PICTURE"]=> string(3) "208" ["DETAIL_TEXT"]=> string(0) "" ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["SEARCHABLE_CONTENT"]=> string(17) "NLMK_PAGES_13 " ["IN_SECTIONS"]=> string(1) "N" ["SHOW_COUNTER"]=> NULL ["SHOW_COUNTER_START"]=> NULL ["CODE"]=> string(0) "" ["TAGS"]=> string(0) "" ["XML_ID"]=> string(3) "164" ["EXTERNAL_ID"]=> string(3) "164" ["TMP_ID"]=> string(1) "0" ["CREATED_USER_NAME"]=> string(9) "(admin) " ["DETAIL_PAGE_URL"]=> string(45) "#SITE_DIR#/content/detail.php?ID=#ELEMENT_ID#" ["LIST_PAGE_URL"]=> string(43) "#SITE_DIR#/content/index.php?ID=#IBLOCK_ID#" ["CREATED_DATE"]=> string(10) "2018.08.17" ["PROPERTY_VIDEO_VALUE"]=> NULL ["PROPERTY_VIDEO_VALUE_ID"]=> NULL ["LANG_DIR"]=> string(1) "/" ["IBLOCK_TYPE_ID"]=> string(7) "content" ["IBLOCK_CODE"]=> string(5) "media" ["IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "s1" } ["appends":protected]=> array(0) { } ["related"]=> array(0) { } ["hidden":protected]=> array(0) { } ["visible":protected]=> array(0) { } } } } } ["hidden":protected]=> array(0) { } ["visible":protected]=> array(0) { } } [742]=> object(App\Models\Cases\CaseBlock)#174 (12) { ["name":"App\Models\Cases\CaseBlock":private]=> string(2) " " ["description":"App\Models\Cases\CaseBlock":private]=> string(97) "Сценарий 3:
Оформление доставки с запросом скидки." ["sectionsAreFetched":protected]=> bool(false) ["fieldsSelectedForSave":protected]=> array(0) { } ["eventErrors":protected]=> array(0) { } ["fieldsAreFetched":protected]=> bool(true) ["id"]=> string(3) "742" ["fields"]=> array(49) { ["ID"]=> string(3) "742" ["TIMESTAMP_X"]=> string(19) "22.10.2018 17:54:10" ["TIMESTAMP_X_UNIX"]=> string(10) "1540220050" ["MODIFIED_BY"]=> string(1) "1" ["DATE_CREATE"]=> string(19) "24.08.2018 13:22:03" ["DATE_CREATE_UNIX"]=> string(10) "1535106123" ["CREATED_BY"]=> string(1) "1" ["IBLOCK_ID"]=> string(1) "4" ["IBLOCK_SECTION_ID"]=> NULL ["ACTIVE"]=> string(1) "Y" ["ACTIVE_FROM"]=> NULL ["ACTIVE_TO"]=> NULL ["SORT"]=> string(2) "14" ["NAME"]=> string(54) "НЛМК_Юзабилити-тестирование_3" ["PREVIEW_PICTURE"]=> NULL ["PREVIEW_TEXT"]=> string(0) "" ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["DETAIL_PICTURE"]=> NULL ["DETAIL_TEXT"]=> string(0) "" ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["SEARCHABLE_CONTENT"]=> string(58) "НЛМК_Юзабилити-тестирование_3 " ["IN_SECTIONS"]=> string(1) "N" ["SHOW_COUNTER"]=> NULL ["SHOW_COUNTER_START"]=> NULL ["CODE"]=> string(0) "" ["TAGS"]=> string(0) "" ["XML_ID"]=> string(3) "742" ["EXTERNAL_ID"]=> string(3) "742" ["TMP_ID"]=> string(1) "0" ["CREATED_USER_NAME"]=> string(9) "(admin) " ["DETAIL_PAGE_URL"]=> string(43) "#SITE_DIR#/cases/detail.php?ID=#ELEMENT_ID#" ["LIST_PAGE_URL"]=> string(41) "#SITE_DIR#/cases/index.php?ID=#IBLOCK_ID#" ["CREATED_DATE"]=> string(10) "2018.08.24" ["PROPERTY_NAME_RU_VALUE"]=> string(2) " " ["PROPERTY_NAME_RU_VALUE_ID"]=> string(6) "742:13" ["PROPERTY_NAME_EN_VALUE"]=> string(2) " " ["PROPERTY_NAME_EN_VALUE_ID"]=> string(6) "742:14" ["PROPERTY_DESCRIPTION_RU_VALUE"]=> array(2) { ["TEXT"]=> string(97) "Сценарий 3:
Оформление доставки с запросом скидки." ["TYPE"]=> string(4) "HTML" } ["PROPERTY_DESCRIPTION_RU_VALUE_ID"]=> string(6) "742:15" ["PROPERTY_DESCRIPTION_EN_VALUE"]=> array(2) { ["TEXT"]=> string(72) "Scenario 3:
Order placement with delivery and a discount inquiry. " ["TYPE"]=> string(4) "HTML" } ["PROPERTY_DESCRIPTION_EN_VALUE_ID"]=> string(6) "742:16" ["PROPERTY_MEDIA_VALUE"]=> array(1) { [0]=> string(3) "165" } ["LANG_DIR"]=> string(1) "/" ["IBLOCK_TYPE_ID"]=> string(5) "cases" ["IBLOCK_CODE"]=> string(10) "case_block" ["IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "s1" ["PROPERTY_MEDIA_DESCRIPTION"]=> array(1) { [0]=> string(0) "" } ["PROPERTY_MEDIA_PROPERTY_VALUE_ID"]=> array(1) { [0]=> string(3) "325" } } ["appends":protected]=> array(0) { } ["related"]=> array(1) { ["media"]=> object(Illuminate\Support\Collection)#175 (1) { ["items":protected]=> array(1) { [165]=> object(App\Models\Content\Media)#176 (12) { ["picture":"App\Models\Content\Media":private]=> string(55) "/upload/iblock/fe9/fe9791d0a18106f8b7bcce2132261ed7.jpg" ["video":"App\Models\Content\Media":private]=> NULL ["sectionsAreFetched":protected]=> bool(false) ["fieldsSelectedForSave":protected]=> array(0) { } ["eventErrors":protected]=> array(0) { } ["fieldsAreFetched":protected]=> bool(true) ["id"]=> string(3) "165" ["fields"]=> array(40) { ["ID"]=> string(3) "165" ["TIMESTAMP_X"]=> string(19) "17.08.2018 14:43:56" ["TIMESTAMP_X_UNIX"]=> string(10) "1534506236" ["MODIFIED_BY"]=> string(1) "1" ["DATE_CREATE"]=> string(19) "17.08.2018 14:43:56" ["DATE_CREATE_UNIX"]=> string(10) "1534506236" ["CREATED_BY"]=> string(1) "1" ["IBLOCK_ID"]=> string(1) "5" ["IBLOCK_SECTION_ID"]=> NULL ["ACTIVE"]=> string(1) "Y" ["ACTIVE_FROM"]=> NULL ["ACTIVE_TO"]=> NULL ["SORT"]=> string(3) "500" ["NAME"]=> string(13) "nlmk_pages_14" ["PREVIEW_PICTURE"]=> string(3) "209" ["PREVIEW_TEXT"]=> string(0) "" ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["DETAIL_PICTURE"]=> string(3) "210" ["DETAIL_TEXT"]=> string(0) "" ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["SEARCHABLE_CONTENT"]=> string(17) "NLMK_PAGES_14 " ["IN_SECTIONS"]=> string(1) "N" ["SHOW_COUNTER"]=> NULL ["SHOW_COUNTER_START"]=> NULL ["CODE"]=> string(0) "" ["TAGS"]=> string(0) "" ["XML_ID"]=> string(3) "165" ["EXTERNAL_ID"]=> string(3) "165" ["TMP_ID"]=> string(1) "0" ["CREATED_USER_NAME"]=> string(9) "(admin) " ["DETAIL_PAGE_URL"]=> string(45) "#SITE_DIR#/content/detail.php?ID=#ELEMENT_ID#" ["LIST_PAGE_URL"]=> string(43) "#SITE_DIR#/content/index.php?ID=#IBLOCK_ID#" ["CREATED_DATE"]=> string(10) "2018.08.17" ["PROPERTY_VIDEO_VALUE"]=> NULL ["PROPERTY_VIDEO_VALUE_ID"]=> NULL ["LANG_DIR"]=> string(1) "/" ["IBLOCK_TYPE_ID"]=> string(7) "content" ["IBLOCK_CODE"]=> string(5) "media" ["IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "s1" } ["appends":protected]=> array(0) { } ["related"]=> array(0) { } ["hidden":protected]=> array(0) { } ["visible":protected]=> array(0) { } } } } } ["hidden":protected]=> array(0) { } ["visible":protected]=> array(0) { } } [743]=> object(App\Models\Cases\CaseBlock)#177 (12) { ["name":"App\Models\Cases\CaseBlock":private]=> string(2) " " ["description":"App\Models\Cases\CaseBlock":private]=> string(60) "Сценарий 4:
Оформление заявки." ["sectionsAreFetched":protected]=> bool(false) ["fieldsSelectedForSave":protected]=> array(0) { } ["eventErrors":protected]=> array(0) { } ["fieldsAreFetched":protected]=> bool(true) ["id"]=> string(3) "743" ["fields"]=> array(49) { ["ID"]=> string(3) "743" ["TIMESTAMP_X"]=> string(19) "22.10.2018 17:58:18" ["TIMESTAMP_X_UNIX"]=> string(10) "1540220298" ["MODIFIED_BY"]=> string(1) "1" ["DATE_CREATE"]=> string(19) "24.08.2018 13:23:03" ["DATE_CREATE_UNIX"]=> string(10) "1535106183" ["CREATED_BY"]=> string(1) "1" ["IBLOCK_ID"]=> string(1) "4" ["IBLOCK_SECTION_ID"]=> NULL ["ACTIVE"]=> string(1) "Y" ["ACTIVE_FROM"]=> NULL ["ACTIVE_TO"]=> NULL ["SORT"]=> string(2) "15" ["NAME"]=> string(54) "НЛМК_Юзабилити-тестирование_4" ["PREVIEW_PICTURE"]=> NULL ["PREVIEW_TEXT"]=> string(0) "" ["PREVIEW_TEXT_TYPE"]=> string(4) "text" ["DETAIL_PICTURE"]=> NULL ["DETAIL_TEXT"]=> string(0) "" ["DETAIL_TEXT_TYPE"]=> string(4) "text" ["SEARCHABLE_CONTENT"]=> string(58) "НЛМК_Юзабилити-тестирование_4 " ["IN_SECTIONS"]=> string(1) "N" ["SHOW_COUNTER"]=> NULL ["SHOW_COUNTER_START"]=> NULL ["CODE"]=> string(0) "" ["TAGS"]=> string(0) "" ["XML_ID"]=> string(3) "743" ["EXTERNAL_ID"]=> string(3) "743" ["TMP_ID"]=> string(1) "0" ["CREATED_USER_NAME"]=> string(9) "(admin) " ["DETAIL_PAGE_URL"]=> string(43) "#SITE_DIR#/cases/detail.php?ID=#ELEMENT_ID#" ["LIST_PAGE_URL"]=> string(41) "#SITE_DIR#/cases/index.php?ID=#IBLOCK_ID#" ["CREATED_DATE"]=> string(10) "2018.08.24" ["PROPERTY_NAME_RU_VALUE"]=> string(2) " " ["PROPERTY_NAME_RU_VALUE_ID"]=> string(6) "743:13" ["PROPERTY_NAME_EN_VALUE"]=> string(2) " " ["PROPERTY_NAME_EN_VALUE_ID"]=> string(6) "743:14" ["PROPERTY_DESCRIPTION_RU_VALUE"]=> array(2) { ["TEXT"]=> string(60) "Сценарий 4:
Оформление заявки." ["TYPE"]=> string(4) "HTML" } ["PROPERTY_DESCRIPTION_RU_VALUE_ID"]=> string(6) "743:15" ["PROPERTY_DESCRIPTION_EN_VALUE"]=> array(2) { ["TEXT"]=> string(38) "Scenario 4:
Request submission. " ["TYPE"]=> string(4) "HTML" } ["PROPERTY_DESCRIPTION_EN_VALUE_ID"]=> string(6) "743:16" ["PROPERTY_MEDIA_VALUE"]=> array(1) { [0]=> string(3) "166" } ["LANG_DIR"]=> string(1) "/" ["IBLOCK_TYPE_ID"]=> string(5) "cases" ["IBLOCK_CODE"]=> string(10) "case_block" ["IBLOCK_EXTERNAL_ID"]=> NULL ["LID"]=> string(2) "s1" ["PROPERTY_MEDIA_DESCRIPTION"]=> array(1) { [0]=> string(0) "" } ["PROPERTY_MEDIA_PROPERTY_VALUE_ID"]=> array(1) { [0]=> string(3) "326" } } ["appends":protected]=> array(0) { } ["related"]=> array(1) { ["media"]=> object(Illuminate\Support\Collection)#178 (1) { ["items":protected]=> array(1) { [166]=> object(App\Models\Content\Media)#179 (12) { ["picture":"App\Models\Content\Media":private]=> string(55) "/upload/iblock/a21/a21850dbbadd88a41373b6653fe450a0.jpg" ["video":"App\Models\Content\Media":private]=> NULL ["sectionsAreFetched":protected]=> bool(false) ["fieldsSelectedForSave":protected]=> array(0) { } ["eventErrors":protected]=> array(0) { } 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НЛМК

nlmk.shop

Заказчик

Группа НЛМК — лидирующий международный производитель высококачественной стальной продукции с вертикально-интегрированной моделью бизнеса.

  • 22% всей стали в России производит НЛМК
  • 54 тыс. человек работает на предприятиях Группы
  • 7,7 млрд. оборот за 2016 год
  • 70 стран импортируют продукцию НЛМК

Задача

Создание Электронной Торговой Площадки с возможностью оформить заказ или заявку на покупку продукции.

Главная страница

Удобный доступ в разделы каталога через информативные баннеры, сферы применения и меню категорий.

Каталог продукции

Удобно представленная информация о категориях продукции с возможностью перехода в карточку категории.

Карточка категории продукции

В карточке покупатель подробно знакомится с продукцией предоставленной категории, сферами применения, её сертификацией и другой полезной информацией.

Сортамент продукции

Удобный фильтр для быстрого поиска продукции, возможность посмотреть наличие продукции на складах по регионам, пересчет количества в штуках при вводе количества в тоннах. Возможность оформить заказ или заявку на продукцию.

Личный кабинет

В ЛК клиент может отслеживать движение своего заказа от момента оформления до доставки/самовывоза. Клиент может просматривать историю своих заказов, получать обратную связь от менеджера, а также скачивать загруженные менеджером файлы.

Рабочее место менеджера

Менеджер в своём рабочем месте может управлять заказами и заявками клиента, назначать машины на заказ, загружать счета и закрывающие документы к заказам, писать сообщения своим клиентам.

Взаимодействие

1. При оформлении заказа клиент выбирает желаемую дату и время доставки.

 

2. Менеджер назначает машину на выбранное время/дату или назначает другое

 

3. Клиент или подтверждает или отклоняет назначенное время.

Индикатив цен

Позволяет быстро оценить текущий уровень цен и их изменение за определённый период.

Контакты

Раздел содержит в себе контакты всех подразделений, складов в регионах и форму обратной связи.

Юзабилити-тестирование

Были специально разработаны кликабельные прототипы по 4 сценариям.

Сценарий 1:
Оформление заказа с доставкой.

 

Сценарий 2:
Оформление заказа с самовывозом.

 

Сценарий 3:
Оформление доставки с запросом скидки.

 

Сценарий 4:
Оформление заявки.

Элементы интерфейса

 

Адаптивная версия

Просторный дизайн сайта позволяет легко ознакомиться с продукцией и оформить крупный заказ даже с телефона.

Результат

Проект был реализован в рекордно быстрые сроки с высоким качеством разработки и тестирования, запускался в 2 фазы:
1 фаза — реализован полноценный сайт-витрина.
2 фаза — реализована возможность оформления заказа и создания личного кабинета клиента и менеджера.

Участвовали

Арт-директор
Михаил Чирва
Творческий директор
Сергей Мелихов
Управление
Павел Ситкин Кирилл Малышев Ксения Иншакова Елена Скачкова Яна Калабухова
Дизайн
Надежда Кандела Алёна Филюхина Анастасия Епишина Александр Кирьянов Виталий Цыганков
Фронтенд
Анастасия Симонова Дмитрий Киценко Антон Долгов Мария Извекова Александр Карпенко Кирилл Белобеев
Бекенд
Наталия Голубкова Вадим Леонтьев Евгений Берёза Сергей Кучин Илья Некрасов Андрей Капитанов
Тестирование
Анна Некрасова
Предыдущий кейс
Следующий кейс