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MyToys

mytoys.ru

Заказчик

«myToys.ru» — крупнейший интернет-магазин детских товаров, одежды и игрушек, дочерний проект лидера в данном сегменте в Германии «myToys.de»

  • 14 лет успешной работы на европейском рынке
  • №1 в Германии
  • 1 100 млн руб. оборот интернет-магазина компании (2016 г.)

Задача

Редизайн интернет-магазина детских товаров.

Проектирование

Мы разработали подробный кликабельный прототип проекта.

Юзабилити-проектирование

На основании нашего прототипа совместно с Фабрикой Юзабилити проводилось тестирование пользовательского поведения на 16 различных сценариях, показавшее как достоинства, так и недостатки информационной архитектуры проекта, что помогло достигнуть высоких результатов с точки зрения юзабилити.

Адаптивный прототип

Был разработан прототип для десктопа и для мобильной версии в четырёх разрешениях.

 

Адаптивный прототип дает заказчику возможность протестировать пользовательское поведение при использовании мобильных устройств.

Результат

Наши прототипы и дизайн интерфейса использованы при разработке новой версии интернет-магазина myToys.ru
Глубочайшая проработка прототипов (более 120 экранов)
Большое количество смоделированных пользовательских сценариев
Адаптивные прототипы

Участвовали

Арт-директор
Михаил Чирва
Управление
Тамара Сорокина
Дизайн
Алена Филюхина Александр Гусев
Бекенд
Анастасия Кулагина
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