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Заказчик

«Макдоналдс» — международная сеть ресторанов быстрого питания, насчитывающая 47 000 сотрудников в России.

  • 632 ресторана в России
  • 47 000 сотрудников
  • 1,1 млн. гостей каждый день
  • 60 новых ресторанов каждый год

Задача

Упростить процесс выбора вакансии и оформления анкеты, рассказать о преимуществах работы в Макдоналдсе.

Главная страница

Настроение сайта задают легкие рисованные изображения, которые позволяют целевой аудитории получить позитивную отдачу от взаимодействия с брендом.

 

Объекты рассказывают о плюсах работы в Макдоналдсе.

Вакансии

Актуальные вакансии расположены на одной странице, отсюда соискатели знакомятся с требованиями и заполняют анкету.

 

Левая и правая части имеют независимый скролл, поэтому при просмотре вакансии анкета остается на виду.

Компания

Подробный рассказ о компании, ценностях и преимуществах укрепляет образ бренда и помогает познакомиться с будущим местом работы.

Особенности

Самые популярные вопросы о работе собраны в разделе «Вопросы и ответы».

 

Для всех разделов сайта отрисованы иконки и продумана их анимация.

Адаптивная версия

Сайт корректно работает на всех устройствах, изучать информацию и заполнять анкету легко на планшетах и телефонах.

Результат

Техническую разработку проекта осуществляли ребята из агентства Имидж Арт.
Дружелюбный и простой сайт, помогающий соискателю сделать первый шаг к работе в Макдоналдс.

Участвовали

Арт-директор
Михаил Чирва
Творческий директор
Сергей Мелихов
Управление
Павел Ситкин
Дизайн
Александр Кирьянов Михаил Чирва Надежда Кандела
Предыдущий кейс
Следующий кейс